LA CASA REAL ESTATE, INC.
Submitted by Marilyn Kulibert, President
When we think of how La Casa and North Port have changed in the last 10 to 15 years, one of the most dramatic changes we have had has been the way people look for homes to buy in Florida. Years ago the way people found us was through newspaper ads, promotions, and direct mail to northern states.
As the years went on and people became more comfortable looking for things on the internet, the visits to our internet website increased. We revised our website a couple of times to keep us looking current and to help people find what they are looking for. With our latest addition, showing videos of the interior of homes, we have really increased the visits to the website.
For example, the week of April 21 to 27, we had 964 visits during those 7 days, averaging 137 visits each day. Most people looked at it on Monday, Tuesday, and Wednesday. They stayed an average of 6 minutes on the site, but some spent an average of 14 minutes. We had people find us from 10 different originating pages, with the most (362) from Google.com, followed by 243 going right to our website www.lacasaswfl.com. The people who found us via senior mobile.com had the most new visits (77%). Viewers don’t just look at the first page either, they average 6 pages a visit, some as high as 10 pages. All this data is available to us weekly, which was a feature of our latest website revision.
Interestingly, we have had buyers make offers on homes through emails, without even coming to Florida to see the homes. Sometimes they are even too late, as our homes were selling fast this spring. This shows what a powerful tool the internet is for La Casa Real Estate to sell our lifestyle and homes.